Available
Clarity for complex change
Time for change. Change for good.
Helping organisations explain change in ways people understand and act on.
What I do
Make the change make sense.
When an organisation is changing, internal, external and stakeholder communication cannot run as separate tracks. People need one clear story: what is changing, why it matters, and what happens next.
- Transformation & change programs
- Executive, leadership & town-hall comms
- Intranets, web & digital products
- Employee engagement & adoption
- Brand, voice & narrative
- Media & public affairs
- Investor & thought leadership
- Climate, ocean & technical translation
Why it matters
Good work fails when people cannot follow it.
The strategy can be sound, the technology can work and the policy can be right. It still has to make sense to people outside the room.
Recognition
Recognition earned by Blue Carbon, the ocean-tech startup where communications, brand and technical translation were built from the ground up.
How I learned to read a room
Before the boardroom.
For two decades I researched and interviewed filmmakers, actors and public figures live, in front of audiences of up to 2,000. No deck to hide behind, no second take. You prepare hard, you listen properly, and you change course when the room tells you something different. That is still the job.
What stayed with me
The lesson was not celebrity. It was that the best conversations are prepared long before they begin.
Simple yet compelling copy that draws you instinctively towards clear points of difference. Effective, engaging and refreshingly authentic.
Common questions
The things people ask first.
Are you taking on new work?
Yes. I take on senior contract, project and advisory work in Sydney, hybrid or remotely.
How do you work?
Senior contract, defined project, or advisory alongside executives. More on that here.
Internal or external comms?
Both — and they work best when they are designed together. How each works.
Do you do brand and tone of voice?
Yes — positioning, voice, identity and brand discipline, especially when the organisation is changing. More here.