Thinking that holds up.
Most thought leadership is just content in a better suit. The real thing takes reading, time with the engineers and scientists who know the subject, and writing good enough that people keep reading. Done properly, it shifts how a field thinks and advances the business behind it.
Blue Notes: ocean technology, written from the inside.
A long-form LinkedIn series written with Blue Carbon’s CEO, Dr Ana Novak, to make ocean energy, ocean carbon removal and nature-positive technology clear enough for investors, government and industry to follow.
- Blue Energy: The Next Energy ↗ Drawing power straight from the waves, and cutting out most of the fuel-to-motion supply chain.
- Reviving the Ocean's Engine ↗ The ocean's natural circulation, the work it quietly does for the planet, and how to help it run again.
- Smooth Value: Reducing Friction Maximises Returns ↗ Treating waste and ESG cost as friction to engineer out, not a tax to pay.
- The Future is Nature ↗ We're not fighting nature, or saving it. We're playing inside a system it has run for billions of years.
- How to Feed 10 Billion People Without Destroying the Planet ↗ Feeding a growing world without wrecking it, and where the ocean fits in.
- The Truth About Photon Harvesting ↗ A straight look at capturing the sun's energy, and where the hype outruns the facts.
- The Ocean Desert ↗ Why huge stretches of the open ocean are biological deserts, and what that means.
- The Climate Crisis Isn't Just Carbon ↗ Why the climate story is bigger than a single number on CO₂.
A phenomenal copywriter, with the skills to persuade any audience.
Send me the subject.
If there’s a series in it, I’ll tell you. If there isn’t, I’ll tell you that too.