Available
Internal and change communications, brand and voice, and high-stakes external work.
Where I help.
I build the mechanism that creates the words.
One toolkit, any channel.
The techniques come from trades built for audiences who could walk away, which is why they work so well inside an organisation.
Hooks, one action, above the fold. Open rates to 55% at the Banking Association.
The work that ranks a website on Google also makes an intranet findable. Views and downloads of policy documents rose 660% after the architecture was rebuilt.
MC it, or get the leader ready for the question that isn’t on the slide. Unscripted Q&A in front of audiences of up to 2,000.
Frameworks that gave the Banking Association’s executives visibility of government relations and corporate affairs work nobody had measured before.
The Internal Communications Pocket Guide has more on each.
You’re changing how people work.
People who understand the change and act on it.
If this is you
- A transformation has to land, and the people aren’t there yet
- A rollout keeps stalling on adoption
- Two cultures have to become one
- Leadership needs a clearer, more trusted internal voice
What I bring
- Change & transformation communications
- System and platform rollouts, incl. AI adoption
- Restructures, mergers and relocations
- Executive, leadership & town-hall comms
- Intranet, email, video & channel build
- Employee engagement, measurement & adoption
In practice: 84% engagement through the hardest phases of the WestConnex workforce merger; staff stories at Sydney Metro that drew about three times the usual reach; engagement from 48 to 68 through Mirvac’s move to activity-based working.
Every channel sounds like a different company.
One voice, whichever channel people meet you in.
If this is you
- You’re starting from a blank page and need a brand
- An established brand has drifted
- Leadership needs a voice that scales with the company
What I bring
- Brand strategy, positioning & architecture
- Naming, identity & visual systems
- Tone of voice & messaging frameworks
- Campaign look, feel & infographics
In practice: Blue Carbon’s brand, look and voice built from a blank page; the Banking Association’s infographic system (5,600% follower growth) and its “Don’t tough it out on your own” hardship campaigns; U College’s brand, with conversion at 4× the industry standard.
Your work has to make sense to people outside the organisation.
A story the people outside the room can follow, and trust.
If this is you
- Your work is brilliant, but no one outside can follow it
- Reputation needs rebuilding, or defending
- You’re raising, launching or repositioning
What I bring
- Strategic & corporate communications
- Reputation, issues & crisis comms
- Media relations & public affairs
- Executive thought leadership & ghostwriting
- Technical, scientific & climate translation
In practice: an early-stage ocean-tech company taken from no public profile to XPRIZE Water Scarcity semi-finalist (one of 20 from 674), two Earthshot Prize nominations and a dual KPMG Nature Positive Challenge win.
Ways to work together.
Embedded in a program or leadership team for a defined stretch, without adding a full-time comms lead.
A clear deliverable, timeline and price: a launch, rebuild, campaign, narrative, stakeholder pack or thought-leadership series.
Counsel alongside executives or founders, with practical writing and delivery where needed.
Questions.
What results can you point to?
84% employee engagement through the WestConnex workforce merger, a 660% rise in views and downloads of the Banking Association’s policy documents, and communications that contributed to Blue Carbon becoming an XPRIZE Water Scarcity semi-finalist with two Earthshot Prize nominations.
Have you communicated through a crisis?
Yes. Royal Commission recovery, COVID, Black Summer and floods at the Banking Association. On WestConnex, 92% of online responses landed inside 30 minutes.
Can you work in sensitive or regulated environments?
Yes. Experience spans banking, government, major infrastructure and listed-company environments, including secure collaboration across twenty-seven competing banks. Confidentiality, governance and sign-off discipline are part of the work.
Internal or external comms?
Both. They work best when they are designed together.
Who does the work, and are you available?
You work directly with me. The person shaping the strategy is also close enough to write, build and deliver. Available now. Sydney, hybrid or remote. Contract or permanent.
See if it fits.
Send the brief. You’ll get a straight answer on fit within a business day.