Open to new workContract or permanentSydney & remote
Services
How I help.
Senior communications for complex, high-stakes work — internal change inside the organisation, external strategy out in the world. One craft underneath: making complex, technical work clear enough to act on.
Internal & change communications
Change that lands with the people who have to live it. Most change fails on the people side, not the plan — so I build the structured, ADKAR-based comms and the channels that carry it.
What it covers
- Change & transformation communications
- System and platform rollouts, incl. AI adoption
- Restructures, mergers and relocations
- Executive, leadership & town-hall comms
- Intranet, email, video & channel build
- Employee engagement, measurement & adoption
When you need it
- A transformation has to land, and the people aren't there yet
- Leadership needs a clearer, more trusted internal voice
- A rollout keeps stalling on adoption
- Two cultures have to become one
- You need internal channels built from scratch, or fixed
In practice: an 84% employee engagement rate through the most sensitive phases of Australia's largest infrastructure project (WestConnex & Transurban), the Banking Association's first internal communications function built from scratch, and a national change program for a move to activity-based working at Mirvac.
External & strategic communications
Complex, contested subjects made clear, and the trust around them protected. When the stakes and scrutiny are high, the job is to make it land with people who don't share your expertise — without losing what's true.
What it covers
- Strategic & corporate communications
- Brand strategy, voice & identity
- Content, digital & video
- Media relations & public affairs
- Executive thought leadership & ghostwriting
- Technical, scientific & climate translation
When you need it
- Your work is brilliant but no one outside can follow it
- A technical or scientific story has to reach a broad audience
- Reputation needs rebuilding, or defending
- You're raising, launching or repositioning
- You want a position a whole field has to take seriously
In practice: an early-stage ocean-tech company taken from no public profile to XPRIZE Water Scarcity semifinalist (one of 20 teams from 674), a double Earthshot Prize nomination and a KPMG Nature Positive Challenge win; and a peak body's public trust rebuilt after a Royal Commission, with policy consumption up 660%.
How we work together
Three ways to engage.
Embedded in a program or team for a defined stretch. Senior and hands-on. The usual shape for change and internal comms.
A defined deliverable, timeline and price — a launch, a rebuild, a campaign, a thought-leadership series.
Ongoing counsel alongside your executives, with the work delivered, not just directed. Permanent roles welcome too.
Questions
Before you get in touch.
How do you engage — contract, project, or permanent?
Day-rate embedded in a program, fixed-scope for a defined deliverable, or retained advisory alongside your executives. Permanent roles welcome too. Sydney or remote.
What does change communications involve?
Making a change land with the people who have to live it — a structured, ADKAR-based approach, carried through executive and town-hall comms, the channels, and the engagement that turns awareness into adoption.
What makes you different from a generalist?
Range across high-trust, regulated environments, verifiable outcomes, and an advisor who still does the work. The specialism: translating the technical and contested into plain language people act on.
Next
Tell me about the brief.
Thirty minutes to talk through the brief. Or send the detail and I'll come back with a straight answer on fit.